Posts in english
From employee to brand ambassador

How to create stars in your organization

Are you spending an incredible amount on influencer marketing or on the involvement of alleged credible testimonials to boost your brand perception or even sales targets? You might want to reconsider this strategy and give it a flavor of diversification.

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englishAntonia Werner
21st century leadership puts humanity first

Why today’s management principles are not built to last

Most of today’s workplaces are still very much dominated by a culture based on command-and-control, efficiency, and output. From team leaders, managers, directors, to vice presidents assigning tasks and giving orders to those in subordinate roles.

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englishAntonia Werner
From a Place of Purpose

5 ways how today’s leaders ignite purpose with everyone in the company

Times are gone when companies trumped with profit and productivity only. Today, the discussion on why companies exist beyond their products and shares, has challenged leaders to think and act differently on business.

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englishAntonia Werner